Every company likes to have many consumers, or they won’t stay in business for very long. So in the situation of using direct mail vs. email marketing, which one is best for capturing the customer’s attention as well as driving them to you? Ascertaining the type of customer you desire to will assist you to choose which technique might be the best.
Regardless of whether you make use of direct mail vs. email marketing, when developing technique, there are four things to consider:
1. What is your offer?
2. Just how relevant is that offer to the viewers you wish to target.
4. What action are you asking the viewers to perform?
Discussing these key points will certainly be fundamental in aiding you in determining if e-mail marketing or direct mail marketing is the right method for the campaign. Now let’s look at what else you must think of.
Direct Mail Marketing
Direct mail advertising has a tendency to be an expensive and time-consuming campaign to execute, with current estimates ranging from $ 1 to $ 6 per person depending on the size of the item being delivered. Designing, printing as well as mailing the campaign can take some weeks, and the response rate is low at around 2 %.
A print campaign like this might be considered ecologically unfriendly in this day and age, by having customers relating to it as junk mail. Having said that direct mail is excellent for sending promotional items and delivering them right into the hands of the customer. Unlike e-mail marketing which is constrained by available space as well as layout, direct mail marketing can be colorful, attention grabbing as well as use as much space as you need to get your message across.
An Email marketing campaign costs substantially less than a direct mail one, generally around $20 – $50 each month to send to 1,000 customers. It is a technique that is not just rapid to implement, but it is delivered quickly to a big collection of targeted clients. Response rates from e-mail range around 40-60 % and it is effortless to track the open and response rates, providing you the ability to evaluate just how effective or unsuccessful the campaign has been.
Let’s say you are sending out emails 1,000 at a time, then analyzing the response rates of the first 1,000 delivered will certainly give you time to make improvements before delivering the subsequent campaigns. Testing in this manner can lead to even more desirable response rates.
Email marketing can be quick to produce leads and sales as your client is already using their PC or smartphone when they receive your email. They can take immediate action clicking on the links to your site or item and producing on-the-spot results. Having said that e-mails are also one of the chosen forms of communication by spammers which have actually led to a boost in the efficiency of spam filters. It is often tough to guarantee that your campaign would make it through the filter and into your customer’s Inbox. The most efficient and ethical means to combat this is to ensure that your customers have opted in to receive your emails which with any luck protects against the message from ending up in the junk file. Ensuring the campaign is attention grabbing would minimize the prospect of the message being erased by the recipient.
Which technique wins in the direct mail vs. email marketing war?
While there is not any doubt that e-mail marketing is by far cheaper and much faster, numerous companies would benefit from a blended marketing method, merging both techniques. Direct mail marketing isn’t as well-liked as it once was. However, consumers are becoming more and more annoyed with the rising degrees of spam email, so it could yet see a reprieve. Locating a balance and utilizing a mix of the two techniques is a solid method that lots of successful businesses implement.