Another way to get traffic is to engage a very targeted audience of people on social media websites. This requires you to post valuable and relevant content in numerous groups related to your website niche. Free traffic can be generated with Video marketing on platforms such as YouTube and Vimeo.
The advantage of free traffic is that you won’t need to spend a dime on it. This gives you great freedom to experiment because there is no risk involved. Incidentally, the flow of traffic can continue long after you have ended your campaign. There are also countless online resources that can aid you in generating traffic this way.
Of course, there are numerous other ways to generate paid traffic. Some of these methods are black hat methods and could get you in trouble.
It can’t be said that one type of traffic is better than the other. Both of them are very capable of delivering desired results.
The most important factors in deciding which one you will use are your budget and experience. If you have some money to spend and enough experience, paid traffic would be the way to go. But if you are an amateur with little to no resources, it would be best to start out by generating free traffic and learning new things along the way.